As a CORE Elite Member, Stanley Restoration had the opportunity to refresh their website as part of their membership benefits. It was the perfect time to enhance their online presence, ensuring the website truly reflected the company’s expertise and high standards in restoration services. The refresh focused on modernizing the design, improving user experience, and optimizing SEO to drive better visibility and engagement. This wasn’t just about aesthetics—it was about creating a digital platform that effectively showcased Stanley Restoration’s capabilities while delivering real results.
When we first reviewed Stanley Restoration’s website as part of our CORE Elite membership, it was evident that their existing site wasn’t fully showcasing the quality of their brand. The design felt a bit dated, the user experience could be smoother, and there was room to enhance their SEO performance. We recognized that this wasn’t just about a visual refresh—it was an opportunity to create a digital experience that truly reflected their expertise in restoration services while delivering measurable results.
As a CORE Elite member, refreshing the Stanley website became a key priority. The design needed a modern touch, the user experience required refinement, and optimizing their SEO strategy was essential to ensure they stood out in a competitive market. This wasn’t just an upgrade—it was a strategic move to align their online presence with their industry-leading reputation.
Step 1: Discovery and Strategy
We started with a deep dive into their business goals, target audience, and pain points. Their old site was text-heavy, with poor navigation and no clear calls-to-action. We worked closely with their team to identify key services (like fire, water, and mold restoration) that needed to be front and center. We also analyzed their competitors’ websites to identify gaps and opportunities.
Improvisation: Rather than relying on a generic template, we prioritized a custom design that would highlight their unique selling points. We briefed our design team to focus on storytelling—using photos and videos to showcase their work and build trust with potential clients. CORE’s marketing team traveled to Stanley’s North Texas headquarters for an overhaul of their brand creative. We shot their fleet, visited sites of past work and developed new brand creative to feed into their refreshed website.Collaboration was key! CORE’s creative director and marketing manager teamed up to develop a shot list that was both concise and compelling. Together, they pinpointed the perfect visuals to tell Stanley’s story and bring their brand to life.
Step 2: Turning the Website into Work of Art
Our design team absolutely nailed it from the start. They delivered a modern, clean layout that was visually stunning and highly functional. The design incorporated high-quality images to create an emotional connection, interactive elements like hover effects and before/after sliders to engage users, and clear, sticky calls-to-action (like “Get an Estimate”) on every page. Their attention to detail and creativity brought the vision to life in a way that exceeded expectations.
Before
After
Step 3: Development and Testing
During development, we noticed the site’s loading speed was slower than expected. To improve performance, we optimized images, minified code, and implemented lazy loading. Beyond speed enhancements, we took a strategic approach to local SEO, ensuring Stanley Restoration’s Google My Business profile was fully optimized across key cities they serve, expanding their visibility across a broader geographic region. By optimizing at the city level, we strengthened their reach, allowing them to connect with more potential clients in multiple service areas. Additionally, we implemented schema markup to further enhance their presence in local search results, ensuring they stood out in a competitive market.
Improvisation: We added a call-to-action button with a subtle pulsing effect for their phone number on both mobile and desktop versions. This small but impactful change drew immediate attention to their contact information, especially for users with urgent restoration needs. Additionally, we created dedicated Service Area pages targeting specific locations, which helped them rank higher in local searches and move closer to the first page for key terms.
Step 4: Content and SEO Overhaul
The old site’s content was keyword-stuffed and unreadable. We rewrote all the copy to be conversational yet optimized for SEO. We worked with the team to identify high-intent keywords like “emergency water damage repair” and “water damage restoration near me” and strategically placed them throughout the site.
Step 5: From Launch to Impact: Key Results
After rigorous testing, we launched the new site. The results were impressive:
- SEO Keywords: A 45.2% increase in ranking keywords, thanks to targeted content, schema markup, and Service Area pages.
- Traffic: Organic traffic surged by 53.7%, driven by improved user experience and SEO optimizations
The Impact
The new website didn’t just look better, it performed better. Stanley Restoration saw a noticeable uptick in inquiries and conversions, and their team couldn’t be happier. For us, the project was a reminder of how a well-executed website revamp can transform a business. It wasn’t just about aesthetics; it was about creating a digital experience that truly served their audience and drove results. And honestly, seeing those metrics climb was the cherry on top!
Membership has its perks. As a CORE Member, Stanley Restoration gained access to expert website development and SEO services that helped elevate their digital presence and drive real results. Want to unlock these perks for your business? Learn more at https://gowithcore.com/membership/.